Duality of SEO – Both an Art and Science
October 16, 2020
Seo is not an exact science. It is not easy with regard to organizations to specialize in SEO. Provided the core competencies an business has to focus upon, it will get difficult to invest a significant amount of time plus effort to understand the intricacies associated with Google algorithms, which keep changing and scaling up in precision related to content and quality.
Although it is very true that experts and consultants can be hired to help along with SEO, it is equally important for businesses to understand the art and science of SEO. SEO is an unique exercise and just like any other branch of technology, it involves facts that are systematically arranged and involves experimentation. The experts managing SEO continuously experiment with varied concepts and systematic knowledge for better search listings.
It is irrational in order to assume that every website and SEO project will follow the same strategy. Search engines does not provide unique guidelines for each website category. Every website is exclusive and so is every SEO task. It involves a certain degree of experimentation with regards to evaluation and testing to understand what works best for a project.
SEO is not a precise science. It not only involves medical competencies and systematic processing info, but also creative guidance too. These creative thoughts blend with scientific skills to improve experiments. The creative aspect of SEO involves the creative strategy to chart new ways in which link building, content generation, social media, and the design element can improve and become more targeted towards a common purpose.
Creativeness in SEO also incorporates improving and adding freshness to the web design for enhancing factors associated with user friendliness and accessibility, while maintaining uniformity, related to brand image and brand name personality. The basic focus of innovative SEO is to constantly improve the visual and intuitive elements that maintain the marketing communication constant. Even SEO masters face challenges. They are to make new/improved keywords and test the various techniques of content generation. They need to do this while producing informative, good quality, yet website-focused content.
The creative aspect devises new ways. The scientific tools experiment with algorithms to get desired listings and enhanced target audience engagement. (1)
Trying and assessment various creative strategies defines the scientific nature of an SEO activity. Deciding if the keyword rich articles should be a video, an infographic, pr release, blog post, or an article requires innovative thinking.
The Perfect Blend
The double nature of SEO can be well understood by SEO experts that are familiar with the techniques used to evaluate websites. Choosing the perfect keyword is as important as optimizing the website upon that keyword. Businesses who try to manage the dual aspect separately may take longer than the expected time. Properly analyzing the website and falsifying effective strategies to get to the top listing in Google can be done by professional professionals in a better way.
SEO can be taking new leaps everyday along with various elements that contribute to SEO. A strategy needs to be developed that involves different scientific disciplines along with artistic efforts for maximum benefit. Such a dual nature of strategy can be developed by expert experts. SEO experts work in cohesion with the content and internet marketing group. They provide the user focused content. This really is closely integrated with SEO activity; advertising, social media marketing, design and development. This makes sure that the entire potential of SEO could be harnessed. (2)
An SEO professional who believes that SEO is usually both an art and science should be hired by any business. SEO is a science because it functions according to mathematical laws, which are statistically confirmed, reliable, and predictive of user behavior. SEO is an art since the very mathematical models do not set up and design business objectives. Art narrates convincing stories and creates aesthetic design and quality happy to the target audience. The models do not explain the user’s intention or motivation for buying the product or service displayed on the website. (3)
(2)Hein, Rich. “Why Your Company Should Hire a Dedicated SEO Specialist. ” 16 August 2012. CIO website. 26 March 2015
(1)Jackson, Mark. “SEO will be Both Science and Art. ” 05 December 2011. Search Engine View. 26 March 2015
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“11 reasons SEO is a science; 14 reasons it’s an art. inch 27 January 2014. Biznology Web site. 26 March 2015
Comnez firmly believes in the dual character associated with SEO. The website states “SEO is not really an exact science”. For more information visit the web site for a pre SEO analysis record, keyword analysis report, on-page optimisation report, or off page optimization/link submission report.