Can You Make the LinkedIn Marketing Grade?
November 22, 2020
When i have written before, LinkedIn excels at researching, networking, and marketing.
Here are some of the LinkedIn features plus strategies that are specifically designed to help market your products and services.
I bet a lot of you are giving your cubicle neighbors a high five and a great big “YES! ” and shouting something like, “He finally got around to what I have already been doing for years and love to do, which is marketing and selling my stuff. ”
I get that. Believe me — I am an old-school marketer me personally. If you didn’t know it, I invested 18 years in the automotive business. I would love nothing better than to utilize LinkedIn on a continual basis in order to scream out my marketing message, but here is the big “but. inch
This is social media, and that means it is all about connecting with people, sharing knowledge, sharing some more. Then when they or a friend of theirs needs your products or services, they know where to find a person.
Okay. I am sure you get my point. So let me start with reviewing a definition of marketing.
Wikipedia defines marketing and advertising as the process by which companies generate customer interest in goods or services.
In the old days, before the Internet, the main way we created interest in our products or services was by using some form of advertising. That advertising came directly from the company by means of some kind of campaign or program to get across a specific message about a feature, price or way in which our product or service stood out from the competition and why you needed to buy right now or you were going to miss something really large. It required a very significant time commitment, along with a financial budget, to complete this campaign or program.
In the current era of the Internet and social networking, we not only have additional channels for this communication but many more potential voices (in addition to the company itself) that can help create the desired customer attention we are looking for.
Using social media channels to create customer interest may not need a significant financial budget, but it will certainly still require time and effort to carry out the plan. However , now many individuals (voices) can assist the marketing department within the execution of the plan.
Just think how cost effective it would be to have individuals in your company using the LinkedIn marketing equipment to create customer interest within their person networks. It would be like having an army associated with “marketing machines. ”
I have created this report card that you can use to attain yourself on how well you are using LinkedIn to maximize your marketing efforts.
Statement Card For Developing Your LinkedIn Marketing Strategy
Specific items included in your individual profile:
Marketing keywords in heading (brand, co. name, yrs running a business, etc . ) (5 points)
Customer recommendations (2 points for each; max 10 points)
Adding sections for specific industry skills and accreditations (5 points)
Using Amazon book reviews for industry-related books (5 points)
Marketing materials in Box. net files (5 points)
Marketing and advertising Power Point included in SlideShare or even Google Presentations (5 points)
Marketing video included in Google Presentation (5 points)
Using websites for links to marketing information (5 points for each)
Using Blog Hyperlink or WordPress application for company blog (10 points)
Using Occasions application to promote customer education activities (10 points)
Using industry-specific applications (Legal Updates, Lawyer Rating, Real estate property Pro or Creative Portfolio Display) (10 points)
Keyword optimization test out your profile at least quarterly (20 points)
Company profile is up to date (including using the Products & Service tab) and keyword tested (15 points)
Belong to industry or related-industry organizations (2 points for each; max 10 points)
Post thought leadership debate in industry groups at least monthly (5 points)
Answer industry-related queries in Answers section at least quarterly (5 points)
Use Status Upgrade to share industry-related knowledge resources–such because events, websites, articles–at least every week (10 points)
Congratulations if your stage total was 80 or above. I would say you are doing an excellent job of using LinkedIn’s best equipment and features for marketing your own products and services.
If your score was among 60 and 79, then you are very well on your way, but you might want to review the areas where you didn’t pick up any factors and work toward incorporating those people techniques into your LinkedIn strategy.
In case you are below 60, you need to spend a few purposeful time with this report cards and sharpen up your profile and activities on LinkedIn in order to make the kind of customer interest you desire.
David Breitbarth was once a skeptic and today is an outspoken proponent of LinkedIn, “LinkedIn Guru” Wayne Breitbarth can be passionate about helping business professionals–from basic level to CEO–learn how to combine their particular previous experience and relationships using this innovative tool in order to more effectively brand and market themselves and their businesses.
Wayne’s diverse professional background uniquely positions him to assist not only individuals but corporate entities as well. With thirty years’ encounter in the areas of operations, finance, management, consulting, and business ownership, they can “put it all together” for their corporate and individual clients.
In addition to his consulting work, Wayne is a dynamic speaker. His practical however entertaining presentations have inspired viewers both locally, at many of Milwaukee’s most prominent companies and companies, and nationally, at conventions, sector association events, and corporate training sessions.